Marketing for Therapists
Having spent 13 years in the advertising and media Industry, working on leading edge business I have a thorough understanding of marketing and aim to share my knowledge with you to help you increase your business.
I understand the therapist industry and the problems they face, I understand who the therapists are and why most of you have become therapists. I also understand the problems you face with the business side of your business. That is why I have put together the one day workshops to help you understand what you need to do to move your business on in the right direction.
You will not learn anything that you do not need and the courses are tailored to your industry and your type of business.
A few of the fundamental aspects of marketing that you will learn.
Targeting
Understanding the basic concepts of targeting, why it is extremely important to know who your target market are and how to target them effectively. Contrary to popular belief as a therapist your target market is not everyone.
Image
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Image or perception of image is important, it is the foundations on which brands are built and corporations spend huge amounts of money in this area.
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You could be the best therapist in the world but if people perceive you in a negative way then your business will not grow.
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You will learn how to build your brand image (you are your brand) in simple steps.
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Understanding how and where you want to position yourself in the market will allow you to increase your business confidently.
Creating Credibility
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Why this is important, and how to build credibility effectively.
Thinking Commercially
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How to think commercially and why you should.
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There is a commercial opportunity around every corner and with most people that we meet.
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How to not miss these opportunities.
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Understanding the power of the internet and how to use the internet to generate business and a steady income.
Effective advertising and media, Sales promotion and PR
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What works and what doesn’t
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Tracking your marketing
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Making your cash work for you
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The power of niche and creating a USP
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How to stand out from a crowd and get business to come to you
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Joint Venture marketing - a very powerful strategy to generate abundance of business
Anyone working with Kerry will benefit immediately, she is practical, creative and highly motivated, a true proffessional.
Steven Huddleston Head of Media at BT
